GROWTH SYSTEMS CHECKLIST
Find the Gaps Slowing Your Business Growth
Assess your business across five critical growth systems, spot potential gaps, and identify the areas that may deserve closer attention.
The Growth Systems Checklist™ is a practical 25-point assessment designed to help business owners and leadership teams identify potential gaps across strategy, lead generation, sales, technology and performance.
25 Critical Checks • 5 Growth Systems • Self-Assessment • Priority Areas
GROWTH DOESN’T BREAK EVERYWHERE AT ONCE
One weak system can hold back the entire business.
Businesses often respond to slow growth by adding more activity.
More marketing. More leads. More software. More people. More automation.
But more activity does not necessarily solve the real problem.
Growth can be constrained by unclear positioning, inconsistent lead generation, weak conversion, fragmented technology, poor visibility or inefficient processes.
The Growth Systems Checklist™ helps you step back and assess your business growth system as a whole.
The better question is:
“Where is the system actually breaking down?”
THE PROBLEM
The obvious problem isn’t always the one that needs attention first.
A lead generation problem may start with positioning. A sales problem may originate earlier in the customer journey. A technology problem may actually be a process problem.
Looking across the whole growth system makes it easier to see where attention may be needed before adding more activity.
WHAT YOU LEAVE WITH
A clearer view of where to focus next.
01
PRIORITIES
See which areas may deserve closer attention.
02
CUSTOMER JOURNEY
Spot possible friction from awareness through conversion.
03
SYSTEMS
Identify where technology, process and automation may be disconnected.
04
ROADMAP
Turn your observations into practical areas for further action.
Who This Is For
For established B2B businesses with more opportunity than clarity.
UNCLEAR WHERE TO FOCUS
Too many possible priorities are competing for attention.
FRICTION ACROSS THE JOURNEY
Leads, sales, systems or handoffs are not working consistently.
READY TO STEP BACK AND ASSESS
The business needs a clearer view before committing more time, budget or resources.
FAQ
Questions businesses ask before they start
What is the Growth Systems Checklist™?
The Growth Systems Checklist™ is a practical self-assessment designed to help you review five interconnected areas of business growth.
It includes 25 checks covering strategy, demand and lead generation, conversion and sales, technology and automation, and measurement and optimisation.
Each check encourages you to assess what is happening consistently in your business today so you can identify areas that may deserve closer attention.
Who is the checklist designed for?
The checklist is designed primarily for established B2B service businesses, consultancies and leadership teams that already have market activity but want a clearer view of where growth may be becoming inconsistent or unnecessarily complex.
It is especially useful if you have multiple growth opportunities, disconnected systems, inconsistent lead flow or conversion, or uncertainty about where to focus next.
What areas of the business does it cover?
The checklist reviews five core Growth Systems:
Strategy & Market — clarity around your market, positioning, offer and growth priorities.
Demand & Lead Generation — how consistently the business creates and captures qualified opportunities.
Conversion & Sales — how effectively interest moves through qualification, follow-up and conversion.
Technology, AI & Automation — whether technology, data and automation are supporting or complicating growth.
Measurement, Retention & Optimisation — how well the business measures performance, retains customers and improves over time.
How long does the checklist take to complete?
Most businesses should be able to complete the initial checklist in approximately 15–30 minutes.
The value comes from answering each question based on what happens consistently in the business today rather than what is planned or intended.
You may choose to spend additional time reviewing lower-scoring areas or discussing the results with your leadership team.
What should I do after completing it?
Start by reviewing the five Growth System areas and identify where you see the greatest inconsistency, friction or uncertainty.
Do not try to fix everything at once.
Use your results to decide which area deserves a closer look first and which issues may be connected.
If you would like an external perspective, a Growth Strategy Call can help you explore the findings and determine whether a deeper diagnostic would be useful.
Is the checklist the same as the Catalyse Growth Diagnostic™?
No.
The Growth Systems Checklist™ is a self-assessment designed to help you spot potential gaps and areas that may need further attention.
The Catalyse Growth Diagnostic™ is a deeper strategic engagement. It involves analysing the business in more detail, identifying the primary constraint affecting performance and determining which changes should be prioritised.
The checklist is therefore a useful starting point, while the Growth Diagnostic provides a more comprehensive external assessment.